Today MRI released their Fall 2011 data which revealed great news for ESPN the Magazine. ETM delivered its largest audience ever and remains the #1 magazine among Males 18-34.
Once again, ESPN the Magazine delivered its largest audience EVER with almost 16 Million readers per issue (15,948,000) in the GfK MRI Fall 2011 release :
- ETM has the 13th largest audience in the Fall 2011 Gfk MRI study.
- 68% of Gfk MRI measured publications declined in average issue audience from Fall 2010.
- ETM continues to deliver a highly desirable reader with a median age of 32 (tied with Maxim for youngest among key competitors), a median income of $62,807, and a male composition of 78%.
- ETM is the only magazine with over 10 Million Male readers and a M18-34 composition index over 250.
- ESPN the Magazine is the #1 magazine among M18-34 (7.1 million readers) and has held that ranking for five consecutive studies.
- ETM is also #1 among Hispanic and African-American M18-34 readership.