ESPN Digital Media accounted for one third of all sports category usage across digital platforms in May, more than twice the average minute audience of No. 2 Yahoo! Sports-NBC Sports Network, and more than the Nos. 2 and 3 sports properties combined, according to comScore’s Multi-Platform data.
ESPN has maintained the No. 1 position among all sports properties in average minute audience, total minutes of usage and total visits every month since comScore began releasing Multi-Platform data in September 2012. Other results from the May comScore Multi-Platform report:
• In total, ESPN digital properties attracted 47.9 million unique visitors, logging 4.9 billion minutes of usage and 632.1 million visits.
• 101.4 minutes per user were spent with ESPN digital properties such as ESPN.com, WatchESPN and ScoreCenter in May, more time than any of the 300 top reaching sports category entities.
• 33% of ESPN’s unique users – 15.8 million people – exclusively accessed content on smartphones and tablets, and 41% of all time spent with ESPN digital content came from mobile device users.
• 108,746 people used ESPN digital properties on computers, smartphones and tablets in the average minute throughout May. Among men ESPN was the 9th most-used digital property in the U.S.
• For unique visitors across all male demographics in May, ESPN was the No. 1 digital sports property, leading No. 2 Yahoo! Sports-NBC Sports Network by +28% among men 18-34 and +15% among men 18-49.
Additional results from ESPN Research & Analytics:
• ESPN sent 3.6 billion alerts to 27 million people in May, up 107% from a year ago.
• Users watched 261 million ESPN digital video clips. 72% were viewed on computers, 17% on mobile devices and 8% on YouTube.1
• Viewers spent 272 million minutes with WatchESPN and ESPN3 live and on-demand programming across all platforms.1
• ESPN networks and ABC sports television content generated 10.6 million social media comments in May.2
Other key social media metrics:
• ESPN ended May with 8.8 million Facebook fans, while the SportsCenter Facebook page totaled 6.9 million fans.3
• 2.8 million people engaged with the ESPN Facebook page (“liked” a post, shared a story, left a comment), and 2.4 million engaged with the SportsCenter page.3
• 24.9 million people were reached by ESPN page content on Facebook; 20.1 million by SportsCenter page content.3
• ESPN had 22.2 million unique followers across all ESPN Twitter accounts in May.
• ESPN’s top 5 Twitter accounts were @ESPN (6.6 million followers), @SportsCenter (5.2MM), @adamschefter (2.3MM), @billsimmons (2.1MM) and @SportsNation (1.8MM).
• ESPN’s Twitter accounts were retweeted or favorited 3.1 million times during the month.4
• ESPN video content on YouTube generated 21.6 million views, up 58% from a year ago.5
1 Source: Adobe Site Catalyst
2 Source: SocialGuide
3 Source: Facebook
4 Source: Twitter
5 Source: YouTube