* Full details and additional announcements to be made at ESPN Deportes event Wednesday May, 16 in NYC.
Diageo Case Study: ESPN’s commitment to serve the U.S. Hispanic market through multiple platforms and across languages showcases the unique value that crossover initiatives bring for advertisers.
New Digital Destination: ESPN Deportes+ por ESPN3
ESPN Deportes will launch ESPN Deportes+ por ESPN3, a digital vertical available on ESPN3, the company’s live multi-screen sports network. ESPN Deportes+ will provide the most comprehensive offering of live sports in Spanish on a multi-screen network available on computers, smartphones, tablets and Xbox. The new platform is set to launch later this year.
ESPN Deportes+ will become an extension of ESPN Deportes Television, offering an additional, exclusive Spanish-language programming lineup of more than 200 sports events that would otherwise not have been shown on television. ESPN Deportes+ will be a viable destination, reaching approximately 7.7 million Hispanic households.
Programming lineup includes: Barclay’s Premier League, International soccer friendlies, World Cup Qualifiers, Winter Baseball from the Dominican Republic and Venezuela, college football, college basketball, tennis and much more.
Road to World Cup: World Cup qualifying matches & international friendlies
ESPN Deportes will air close to 80 UEFA and CONCACAF select qualifiers and international friendlies. Both friendlies and qualifiers will feature favorites including the Netherlands, Portugal, England, Italy, France and current World Cup Champion, Spain.
Brazilian Soccer: the Campeonato Brasileiro and the Campeonato Paulista
ESPN Deportes will continue to broadcast select matches of two top Brazilian soccer properties on the weekends. The Campeonato Brasileiro is a professional soccer league at the top of the Brazilian football league; the season runs from May to December The Campeonato Paulista is the top-flight professional soccer league in the Brazilian state of São Paulo; the season runs annually January to May.
Social Media meets Prime-Time: Redes #ESPN
Redes #ESPN focuses on current sports topics and conversations trending in the social media space. Hosted by Carolina Guillen, a veteran ESPN Deportes’ commentator, the show will feature global opinion and analysis from ESPN experts around the world.
Original Content
El Bar
A series of ten 30-minute specials that bring together the worlds of sport and entertainment. Set from different bars around the country and ESPN’s studios in Los Angeles, each show will be hosted by an ESPN expert and will feature two special guests: a sports personality and an entertainment star. With an intimate and relaxed environment, the show will be focused on stories, anecdotes and lighthearted discussions, making the viewer feel they are part of the conversation.
Capitales del Futbol
Capitales del Fútbol are documentary-style profiles of some of the greatest soccer destinations in the world. With a strong focus on cinematography and an “in-person” feel, Capitales del Fútbol uses player interviews, testimony from journalists, coaches and fans to showcase the relationship between the cities and the classic derbies that identify them as soccer meccas.
Miami Studio Expansion
ESPN Deportes’ enhanced and expanded studio in Miami includes not only a spectacular view of the Miami skyline and the new Marlins Ballpark, but will also enable the production of state-of-the-art cross-platform content for the U.S. Hispanic fan. Resources include: a brand new set, HD-ready control room, three HD fiber optic systems connections Bristol and Mexico and a globe-point camera able to receive a live feed from anywhere in the world. The facility’s upgrades also include a new look for Jorge Ramos y Su Banda, ESPN Deportes’ signature soccer talk show, and simulcast each afternoon on radio and TV.
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