Go Inside The Making Of ESPN’s Cover Story: DeAndre Hopkins

ESPN Cover Story, a new franchise that touches nearly every dimension of the organization, launched today across ESPN platforms, with the first story about NFL star DeAndre Hopkins.

In the video above, ESPN Vice President, Editorial Director and Executive Producer, Alison Overholt, and Neely Lohmann, senior deputy editor, break down this new modern, multimedia presentation that will debut a new story every month and shine a light on ESPN’s unmatched storytelling abilities.

Jon McLeod produced the video above.
The Cover Story production team produced the trailer for the DeAndre Hopkins feature.
A standalone 30-minute Cover Story special airs tonight at 7 p.m. ET on ESPN2, and E:60 will also include a version of the feature during its primetime debut airing on Tuesday, Oct 22.

Sabrina Greenlee and her son, Houston Texans star DeAndre Hopkins, shared their journey as the subjects of ESPN’s debut Cover Story concept. (Benedict Evans for ESPN)

Sabrina Greenlee, who was blinded 17 years ago, and family attend a Texans game. (Benedict Evans for ESPN)

“Our goal with ESPN Cover Story is to capture what was most impactful and enduring about ESPN The Magazine’s legacy—and build on it,” said ESPN VP Storytelling and Special Projects, Alison Overholt. (Benedict Evans for ESPN)

Hopkins was 10 years old when his mother was blinded in an attack by a stranger. (Benedict Evans for ESPN)

Hopkins has been a star receiver for the Texans since entering the NFL in 2013. (Phil Ellsworth/ ESPN Images)