NEW YORK – Earlier this morning, ESPN held its annual Upfront presentation to advertisers at the Minskoff Theatre. As soon as the doors opened at 8:15 a.m., the theatre was filled with industry colleagues looking forward to the start of ESPN’s selling season.
Front Row was on site at the presentation that showcased new programming announcements; appearances by ESPN talent across television, radio and digital platforms; mascots and cheerleaders from both college and professional teams; and surprise guests including tennis great Serena Williams, retired NBA All-Star Paul Pierce, singer Kelly Rowland and 76ers center Joel Embiid. Check out the “Instagram Story” video above that captured highlights from the event and enjoy the ESPN Images’ photo gallery that follows.
Kristie Adler and Angela Yang produced the video.
Angela Yang contributed to this post.