The latest spot from ESPN’s “It’s Not Crazy, It’s Sports” campaign celebrates the exuberance of college basketball coaches. “Sideline Energy” features 26 different college basketball coaches from powerhouse schools like Duke, Kansas and Louisville showing off their signature moves courtside.
The commercial features the song D.A.N.C.E. by Justice and was created by Weiden+Kennedy New York. The spot debuts tomorrow, but here’s a preview:
ESPN Dancing Coaches Commercial — College Basketball (It’s Not Crazy, It’s Sports)
It is the ninth in the ongoing “It’s Not Crazy, It’s Sports” campaign, which launched in 2010.