Jan 19, 2012
Winter X Games Aspen 2012 Kick-Off Bash to Benefit The V Foundation and Boarding For Breast Cancer
Local Icons Gretchen Bleiler and Chris Klug, Plum TV and Local Businesses Support Family-Friendly Event at the St. Regis Hotel on January 25
The V Foundation for Cancer Research and Boarding for Breast Cancer will unite to officially kick off Winter X Games 2012 with this one-of-a-kind charity event to benefit cancer research, awareness and education. Returning for a fourth year, the benefit will take place on Wednesday, Jan. 25, from 5 – 8 p.m. in the Smuggler Room and Foundation Courtyard at the St. Regis Hotel in downtown Aspen. During this family-friendly event, guests can interact with Winter X Games athletes, enjoy a musical performance and fireside food and drinks. In addition, there will be a silent auction on items that will include: autographed items from Shaun White, Torah Bright, Travis Pastrana and Tucker Hibbert; snowboards; a spa day; experience with an iconic athlete and more.
“We couldn’t be more excited to team up with The V Foundation and Boarding for Breast Cancer once again for this terrific evening,” said ESPN’s Chris Stiepock, vice president, content and sponsorship development. “We thank Aspen and the entire community for their continuous support, and I can’t think of a better way to kick off Winter X Games 2012 than raising money for a great cause.”
Tickets are $75 if purchased in advance online at www.bellyupaspen.com or in person at the Belly Up Aspen box office. Tickets purchased at the door are $100.
Admission also includes a gift bag for each attendee, the St. Regis famous S’mores Station, gourmet appetizers, wine courtesy of Gnarly Head Wine, beer courtesy of Stone and Avery Brewing, specialty drinks courtesy of Pearl Vodka and El Mayor Tequila, live music by Operations Jazz Duet, opportunity to bid on exciting auction items and the chance to meet Winter X Games athletes including Kelly Clark, Bobby Brown, Jen Hudak, Spencer O’Brien and many more.
ESPN, The V Foundation and Boarding for Breast Cancer would like to thank the following sponsors for supporting this important cause: St. Regis Hotel Aspen, Plum TV, GNC, vitaminwater, The Belly Up, Twonky, Stone Brewing, Avery Brewing and Gnarly Head Wine.
About The V Foundation for Cancer Research
The V Foundation for Cancer Research was founded in 1993 by ESPN and the late Jim Valvano, legendary North Carolina State basketball coach and ESPN commentator. Since 1993, The Foundation has raised more than $115 million to fund cancer research grants nationwide. It awards 100 percent of all direct cash donations and net proceeds of events directly to cancer research and related programs. Administrative and fundraising expenses are paid by the Foundation’s endowment. The Foundation awards grants through a competitive awards process strictly supervised by a Scientific Advisory Board. For more information on The V Foundation or to make a donation, please visit www.jimmyv.org.
About Boarding For Breast Cancer
Boarding for Breast Cancer (B4BC) is a 501(c)3 non-profit foundation dedicated to providing education, prevention and support programs for young people and the action sports community at large. Through grassroots events, year-round educational outreach and the Survivorship Fund, B4BC is able to further its mission of promoting early detection + a healthy, active lifestyle as the best means of breast cancer prevention. To learn more, visit www.B4BC.org.
About Team ESPN
Team ESPN encompasses ESPN’s multi-faceted corporate outreach initiatives, including volunteerism, corporate giving and cause marketing, while utilizing its diverse media assets. Through Team ESPN, ESPN employees and fans work together to make a difference in our world and the communities in which we live. For more information, visit:www.teamespn.com.
For more information on the V foundation and ESPN’s corporate outreach initiatives, please visit www.jimmyv.org and www.xgames.com.
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CONTACT:
Katie Moses-Swope, ESPN, 310-339-4552, katie.moses-swope@espn.com
Grace Coryell, ESPN, 818-585-3696, grace.s.coryell@espn.com